Thursday, 24 November 2011

child exploitation

help us, help stop child exploitation all over the world, there are many types of child exploitation such as prostitution and child begging. We have created a website giving awareness about child exploitation: http://hsoce.weebly.com/
Please help stop child exploitation because it's wrong and distasteful. Just think of this, if it was your child would you want it stopped or  to be continued?

Friday, 18 November 2011

others in my group

viral marketing
a marketing phenomenon that facilitates and encourages people to pass along a marketing message

films that have used viral marketinf
dark knight
cloverfield
year zero
 pros; its easy to set up
cons; expensive

Low budget films

A low-budget film is a motion picture shot on limited budget.

Young or unknown directors often make low-budget films due to a lack of funding from studios, who are not willing to invest in a film which appears unlikely to become successful.

kidulthood, blaire witch project and shank are three movies that have used low buget maketing campaigns

Tuesday, 15 November 2011

Film Marketing Research

 Film marketing is when a studio spends a large amount of money advertising there movie/film to the public letting them know about what they have produced.

A film poster is a poster advertising the movie they have created, film posters usually include the title of the movie, a picture of the actor/actress who stars in the movie or illustrations, newspaper reviews, release date and the name of the director and actors.


A film trailer is a short clip of scenes in the movie and contain a number of illustrations, film trailers are produced to advertise the movie to the public, trailers give you a great deal of  information on the movie such as telling the audience the release date, who stars in it who the directors in it etc...
One trailer i  recently saw was immortals, this trailer caught my eye as the scenes from the films left you wandering whats going to happen next, it tells us when its released a number of times, and the effects and the slow-mo scenes are really good ..

Film merchandise is products such as t-shirts, mugs. pencils etc... that have some sort of print or illustration relating to films, most of these product are available in shops.

Film website are to show what new releases are out, interviews actors/actress' about the film they took part in, shows reviews on films etc...

Sometimes film companies use mobile phone to advertise, they do this by creating apps that everyday people can download and keep up to date with the latest films/releases, one example is IMDb Movie & TV this app give you the latest updates on film, TV, games etc...


Happy Feet

Tuesday, 1 November 2011

Advertising mark scheme

A: Wording and images are CREATIVE and EXTREMELY APPEALING to aSPECIFIC audience. The final product is EXTREMELY APPROPRIATE andPROFESSIONAL and shows an EXCELLENT LEVEL OF TECHNICAL SKILL.The audience know EXACTLY WHAT TO EXPECT from the product. MANY CONVENTIONS have been used

B: Wording and images are IMAGINATIVE and MOSTLY APPEALING to aSPECIFIC audience. The final product is VERY APPROPRIATE and MOSTLY PROFESSIONAL, and shows a VERY GOOD LEVEL OF TECHNICAL SKILL.The audience have a GOOD IDEA OF WHAT TO EXPECT from the product.MANY CONVENTIONS have been used.
C: Wording and images show SOME IMAGINATION and have SOME APPEAL to aSPECIFIC audience. The final product is MOSTLY APPROPRIATE and shows aGOOD LEVEL OF TECHNICAL SKILL. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.
D: Wording and images show UNDERSTANDING of the product and TRIES TO APPEAL to an audience although perhaps unsuccessfully. The final product isQUITE APPROPRIATE and shows a BASIC LEVEL OF TECHNICAL SKILLS. The audience have SOME IDEA OF WHAT TO EXPECT from the product. SOME CONVENTIONS have been used.
E: Wording and images show SOME UNDERSTANDING of the product but haveLITTLE APPEAL to the audience. The final product is only PARTLY APPROPRIATE and shows LITTLE TECHNICAL SKILL. The audience have LITTLE IDEA OF WHAT TO EXPECT from the product. VERY FEW CONVENTIONS have been used, IF ANY.